Improve Your Bankruptcy Law Firm Marketing

Running a bankruptcy law firm is more than just serving clients; finding clients is an important part of the equation. That's where bankruptcy law firm marketing comes in. Having the right strategy can help your firm attract prospective clients and shape your firm's reputation.

Learn more about marketing tips for your bankruptcy practice.

How Bankruptcy Law Firm Marketing Benefits Your Practice

A marketing plan for your bankruptcy firm lets you promote your bankruptcy services as you see fit. Here are a few benefits:

Increases Your Online Presence

Whether you choose to run ads, start a blog, or post more on social media, digital marketing strategies will increase your online visibility. This is especially necessary if you're up against bigger bankruptcy practices that use different techniques that make them appear at the top of search engine rankings.

Connects You to Your Target Audience

One of the advantages of digital marketing is that you can target specific segments. For example, you can create content that appeals specifically to potential clients that need help to contract a lawyer to file Chapter 11 cases.

Helps You Stand Out Among Competitors

According to an American Bar Association report, there has been a decrease in marketing efforts in the legal field. For example, 90% of survey respondents say they have a website; in 2022, this figure was at 94%. Also, social media usage has declined from 89% in 2022 to 80% in 2024. This gives you an opportunity to stand out by using a platform that your competitors aren't using.

Lets You Establish Yourself as an Expert

Creating useful content can let you establish yourself as an expert. Clients want to know that you understand the complexities of their situation, that you can help them resolve their case. Seeing your content gives you a chance to show what you know and how you can help your clients.

Marketing for Bankruptcy Attorneys: 6 Strategies

Here are a few effective marketing strategies to try:

1. Create a Bankruptcy Law Firm Website

Your website is an introduction to your business. Clients can come across your website on Google or they might receive a link from someone they know. This means your website is potentially the first impression a client has of you. To impress them, aim to create a seamless user experience. You can achieve this by:

• Having an easy-to-navigate site
• Creating an accessible website
• Ensuring your website loads quickly
• Prioritizing a mobile-friendly site

Glade is a perfect complement to your website. With an interface that is easy to use and looks attractive, you can simply connect it to your website and let clients contact you and work on their cases from one centralized location.

Glade also works on a desktop, mobile phone and tablet, giving customers the ability to upload paperwork in the ways that best suits them.

2. Use SEO

SEO, or search engine optimization, is the process of creating educational content that helps you rank on the first page of Google. The way SEO works is you target a keyword, such as "bankruptcy lawyer in Minneapolis," and you create compelling content that pertains to that keyword.

While it's difficult to determine exactly what can get you on the SERP (search engine results page), the most important thing to keep in mind is that you want high-quality content that answers a users' query. For example, if a client is searching for "What is chapter 11," you should keep your content focused around that topic.

One of the most popular ways to increase your SEO rankings is to create blog posts, but your other web pages can also be useful. For example, an FAQ page can end up on the People Also Ask section of Google.

3. Record FAQ videos

An FAQ video answers potential clients' questions about the bankruptcy process, clarifies what your legal services entail, and can put a face to your firm. You can add your FAQ videos to your Glade account, so it's one of the first things your potential clients see when they come across your website.

4. Highlight Testimonials

Testimonials are a form of social proof. Sometimes online reviews are the only way for clients to understand whether they want to work with you. At the end of the process of working with you, your Glade AI agent will ask clients to leave a review. You can use these testimonials to help you attract new clients.

5. Remember Local SEO

Local SEO is especially important in the field of bankruptcy law. Since you'll likely be working with local clients, you want to make sure you are also positioning yourself as a local solution. You can set up a Google My Business account, which will show your hours and reviews. These Google business profiles also let you write back to customer reviews

6. Lean into Social Media

Social media is a way to make connections. Whether you share aspects of success stories or host a live session to answer simple questions, social media can build trust. It can make customers feel more confident in moving forward and hiring you.

Boost Your Marketing with Glade AI

AI is not yet ubiquitous in the legal field. Therefore, using AI with your Glade account means you are ahead of the pack, and this is a selling point to future potential clients. Through email marketing, social media, and on your website, you can communicate to your clients how AI reduces human errors, produces quicker results, and helps you navigate through challenging processes more efficiently than your competitors.