How Immigration Firms Can Take Advantage of Data Analytics

The Modern Law Firm series delves into how AI can streamline your law firm — whether it’s by saving you time and money, eliminating mistakes and redundancies or making your workflow more efficient. 

Analytics aren’t just useful to marketing teams. Data about your clients and cases can provide a clearer picture of your firm’s impact.

Learn more about the importance of analytics.

What Are Data Analytics?

Data analytics is the process of taking raw data to make observations about your clients. Many types of businesses can use analytics to make better decisions about the company's future. 

Advantages of Analytics For Your Immigration Law Firm

There are several advantages to using analytics. Here are just a few ways your immigration law firm can benefit:

Provides a Bird’s-eye View

Data provides a bird’s-eye view of your cases. You can see how many cases you’re working on, what stage they’re in, who’s working on them, and what deadlines are coming up to ensure everything is on track. 

Helps You Understand Your Clients 

By collecting client information, such as demographics, you can understand what sort of leads you attract. It can also reveal new opportunities. For example, if you work with mostly English-speaking clients but have several lawyers who speak Spanish on staff, you can expand your client base by targeting Spanish speakers. 

Enables You to Improve Client Representation

Data analytics can give you a better understanding of your cases—which ones were successful, which ones weren’t and what patterns arise. The more you can understand what factors help you win cases, the better representation you can provide your clients.

Types of Analytics Immigration Firms Should Track

Here are a few types of analytics your firm should know:

Demographics

Knowing who your clients are—including their ethnic background, age, and language—lets you clearly understand who you’re working with. For example, you might see a pattern emerge—clients that all come from one country—and that can help you attract more clients with similar backgrounds because you can let them know that you understand their unique immigration needs. 

Lead Data

How do your clients find you? Social media? Search engine? Referrals? Having this information at hand lets you invest in the channels that are working and analyze the ones that might need more work. 

Types of Cases

If you work on a few types of immigration cases, you should know how that breaks down. It can help you understand how to allot resources or what kind of clients you should be targeting. 

Case Progress

Being able to track your cases ensures you don’t miss deadlines and can provide the best service to your clients. 

Case Decisions

Gaining an understanding of what cases do well and why can serve as a blueprint for other cases. It also can help you analyze where you can improve.

Financials

This can include both the costs to run your law firm (payroll and rent, for example) as well as the fees your clients pay. This is important information that will guide how you run your business. 

Does Glade.ai Offer Reporting Information? 

Yes, Glade offers reporting information. You can have specific people on your team look at the most pertinent information for them. For example, your accountant can look at just financial information without being bogged down with numbers that aren’t relevant to them.